When an automaker creates a new vehicle, it’s not always clear what the public will think about the new model. Some models are a hit with customers, while others can be a complete failure. However, all signs point to a successful launch for the 2022 Ford Maverick. With over 100,000 reservations received, Ford is surprised by its success so far.
The name Maverick was selected because it resonates well with the pickup’s target demographic, younger and more active customers looking for a low-cost, fuel-efficient vehicle. The Maverick is now the company’s entry-level model, something they were missing in their lineup before. Ford Authority reported that many sedan owners are excited about the possibility of purchasing a new pickup at a lower price than those of economy cars. This is a good sign for Ford’s future and allows Ford to attract younger customers to the brand. Some of these buyers will undoubtedly move to larger, more expensive trucks later on.
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